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The nuts and bolts of Design for Print

Most articles on postcard design and the creation of dealing with the artistic and decisions marketing in the composition of a great card ... this is not one of those items. What we are dealing with here are the nuts and bolts of making a good final product. How is the speed along the printer and how to help put it in the mail stream faster.

When artwork is sent to a printer to most - by far - the time you spend on a card, said printer is in preliminary stages. Prepress is the magical place in a printing works that has a question about the viability of a design, Prepress is where you want to catch it because once the ink is on paper it is too late. Here are some tips to help her work through prepress workflow without them calling you with questions.

1. Make sure you use high-resolution artwork. art high resolution - makes the whole piece look bad. Never use artwork that you copied from your computer without checking to see how many dpi is web art can still look great, with a low resolution, but if you try to use the same work in print, will be wrong. Also, If you download pictures from high 2. Be sure to add a bleed. This may be the worst nightmare that a pre-press department will - a card can be thoroughly designed, but the artist forgot to add a hemorrhage in the card. A purge is a printing term that refers to the area beyond the edge of a printed piece. It is necessary in the court (to ensure that there is no white border) and the prepress department to help in fixing the inconsistencies in design. 4.25 "x6.25".

3. Use a print optimized PDF files. If you are sure that your file is right - have been checked for spelling and check the phone numbers and all information on the card, then use this form to send your file. A helpful tip is to have someone check your information if you designed the card - can not be objective after working on a card for a period long time. An optimized printing (Note that this is the second time he mentions optimized printing, is one of the options you have when you save a file and do not select this option you are sending junk to the printer) blocks the file from the artwork for the printer. The benefit of a PDF file is that the printer is not capable of altering the historic archive. The bad news about a PDF file is that if you decide you made a mistake when you look at the test, the printer more than likely optimized printing in PDF, if you have sent all the original files (the file that was designed your artwork), the printing company can make any change for you. It's faster this way and since printing companies charge each time you touch a job that could have the small changes made. Proof printed in color critical work. By submitting your artwork to a printer, the colors you see on your monitor will not match specific magenta color that makes your organization, spend the extra time and money to obtain a paper trail. If it does, not only will you be unhappy with the result, but still have to pay for the job.

Management Area in a white space (which means no city permit in this area) in the lower right corner of the advertisement and should be fine. You may need more space if you have a lot of information from management or special code, but 2.5x4.25 should be plenty of space for your Mailhouse to deal with your mail piece. Just remember to add your permission or feedback regarding make sure your piece meets USPS standards and this will cost money.

One last tip is to use thick cardboard when printing a postcard. I recommend using 14pt mother (who is the reference sheet to Gage release), as it has a good "feel" to it - is not thin or flimsy.

For more information, visit our website: http://www.gagepress.com/

About the Author

Bob Waters has been in Printing and Mailing since 1995. He is the President of GagePress.com and has worked with businesses to improve their ROI in the Direct Mail field.

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